Qiswa by Umme Abihaa is the dream of a passionate housewife, mother of four daughters, and a working woman, who wanted to create a platform where Pakistani women could embrace their culture while staying on top of modern fashion trends. Balancing family responsibilities, a career, and her love for design, Umme Abihaa knows firsthand the challenges of being a modern woman – and the joy of finding clothing and jewelry that make you feel confident, stylish, and uniquely yourself.
The journey of Qiswa began with a simple idea: to bring high-quality, beautifully crafted Pakistani clothing and jewelry directly to women across the country. Umme Abihaa wanted every piece to tell a story – of heritage, craftsmanship, and elegance – while also being trendy, comfortable, and versatile for every woman’s lifestyle.
Today, Qiswa is more than just a brand; it is a reflection of dedication, creativity, and love for family and culture. Every collection is carefully curated to inspire women to express themselves effortlessly, whether at home, at work, or at special celebrations. With Qiswa, fashion becomes a way to celebrate individuality, embrace tradition, and shine with confidence.